I hate to start my post with some not so great news, so let us start with some pretty fantastic news for one fairly recent American Idol winner. This has been an excellent week for Scotty McCreery with his single "See You Tonight" not only officially becoming a Top 10 radio hit, but also a gold selling single, giving him three gold selling hit singles ("I Love You This Big" and "Trouble With Girls" being the other two.) Plus his album of the same name officially breaks the 200K sales point, making that album a solid success after only one single has been released from it, with it still having plenty of time to sell a lot more units. As I mentioned before, he is only the 7th Idol to even have three albums break 200K in sales, and he is the only one since Season 5. All this is happening three years after his own season of American Idol, meaning he is officially NOT just a "one hit wonder" which is definitely a good thing for the longevity of his career. Way to go, Scotty!
However, someone who may wish they even were a "one hit wonder" (and in reality many artists would be happy to be one) is Season 12 winner, Candice Glover. HitsDailyDouble posted her 1 day sales projections for "Music Speaks" with 17K to 19K in sales. I cannot imagine anyone could possibly be happy with those numbers. Speaking of Scotty, he sold quite a bit more downloads of his single this week (21k) than Candice debuted of her album which may be good news for Scotty, but not so great news for Candice. However, if we compare the audience impressions (AI) of their two singles it is easy to explain the difference. Scotty now has a Top 10 single on a big radio segment, country radio, where his weekly AI is now over 40 million which is pretty huge. Candice's single "Cried", however, was released on Urban AC which is a much smaller market (about 1/4 the size of country) so at #22 on the Urban AC chart, her AI is only 0.877. That means less than 1/40th of the people that heard Scotty's "See You Tonight" in the last week heard "Cried" on the radio. That is a pretty noticeable difference. Even the #1 or #2 single on Urban AC only has an AI of 12 or 13, so three times as many people heard Scotty's single as the biggest hits on Urban AC. Since Candice is receiving so little promotion she needs the airplay to help people know her album is out there, and that does not seem to be happening. Poor Candice, she is still an exceptional vocal talent, but it is hard to predict how successful her musical career can last long term.
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Posted by: Tukiyooo
Great Week for One Idol Winner, Not So Great Week For Another Updated at :
7:05 AM
Thursday, February 20, 2014
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