GoldieBlox rages against the princess machine

<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><br /></div><script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><!-- 3 --><br /><ins class="adsbygoogle" data-ad-client="ca-pub-4973891917352186" data-ad-slot="2995338919" style="display: inline-block; height: 250px; width: 300px;"></ins><script>(adsbygoogle = window.adsbygoogle || []).push({}); </script> <br /><div><h1 style="border: 0px; font-family: arial; font-size: 30px; line-height: 33px; margin: 15px 0px 0px 10px; padding: 0px; vertical-align: baseline; width: 600px;">GoldieBlox rages against the princess machine</h1><div class="cnn_stryathrtmp" style="border: 0px; color: #666666; font-family: Arial, Helvetica, Utkal, sans-serif; line-height: 18px; margin: 0px; padding: 1px 0px 14px 10px; vertical-align: baseline;"><div class="cnnByline" style="border: 0px; font-family: inherit; font-size: 12px; font-style: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">By <strong style="color: black; margin: 0px; padding: 0px;"><a href="https://twitter.com/SarahLeTrent" style="border: 0px; color: #004276; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Sarah LeTrent</a></strong>, CNN</div><div class="cnn_strytmstmp" style="border: 0px; font-family: arial; font-size: 11px; line-height: 14px; margin: 0px; padding: 1px 0px 0px; vertical-align: baseline;">updated 9:40 AM EST, Thu November 21, 2013</div><div class="cnn_strytmstmp" style="border: 0px; font-family: arial; font-size: 11px; line-height: 14px; margin: 0px; padding: 1px 0px 0px; vertical-align: baseline;"><br /></div><div class="cnn_strytmstmp" style="border: 0px; font-family: arial; font-size: 11px; line-height: 14px; margin: 0px; padding: 1px 0px 0px; vertical-align: baseline;"><a href="http://www.cnn.com/">http://www.cnn.com</a></div><div class="cnn_strytmstmp" style="border: 0px; font-family: arial; font-size: 11px; line-height: 14px; margin: 0px; padding: 1px 0px 0px; vertical-align: baseline;"><br /></div><div class="cnn_strytmstmp" style="border: 0px; font-family: arial; font-size: 11px; line-height: 14px; margin: 0px; padding: 1px 0px 0px; vertical-align: baseline;"><img alt="Watch this video" src="http://i2.cdn.turner.com/cnn/dam/assets/131120190357-hln-sot-goldieblox-rube-goldberg-ad-for-girls-00001817-story-top.jpg" /></div><div class="cnn_strytmstmp" style="border: 0px; font-family: arial; font-size: 11px; line-height: 14px; margin: 0px; padding: 1px 0px 0px; vertical-align: baseline;"><br /></div><div class="cnn_strytmstmp" style="border: 0px; font-family: arial; line-height: 14px; margin: 0px; padding: 1px 0px 0px; vertical-align: baseline;"><div style="background-color: white; border: 0px; color: black; font-size: 14px; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;"><strong style="margin: 0px; padding: 0px;">(CNN)</strong> -- Sabrina, Reese and Raven traded in their tiaras for a toolbox, and they're encouraging other girls to follow suit in a new online campaign promoting <a href="http://www.goldieblox.com/" style="border: 0px; color: #004276; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">GoldieBlox</a>, a company that claims to make "toys for future inventors."</div><div class="cnn_storypgraphtxt cnn_storypgraph2" style="background-color: white; border: 0px; color: black; font-size: 14px; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;">The company was started by Debbie Sterling, a Stanford-educated engineer, to "disrupt the pink aisle" and "get girls building."</div><div class="cnn_storypgraphtxt cnn_storypgraph3" style="background-color: white; border: 0px; color: black; font-size: 14px; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;">Sterling says her ultimate goal is to bridge the gap of gender disparity in engineering; according to the<a href="http://awis.org/displaycommon.cfm?an=1&subarticlenbr=519#NAS" style="border: 0px; color: #004276; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank"> Association for Women in Science</a>, women account for 24% of the science, technology, engineering and math work force.</div><div class="cnn_storypgraphtxt cnn_storypgraph4" style="background-color: white; border: 0px; color: black; font-size: 14px; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;">The popular ad featuring the trio of inventive girls is ironically set to the decidedly misogynistic Beastie Boys song "Girls," which includes lyrics like "Girls, to do the dishes" and "Her pants were tight, and that's OK."</div><div class="cnn_storypgraphtxt cnn_storypgraph4" style="background-color: white; border: 0px; color: black; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;"></div><div class="cnn_storypgraphtxt cnn_storypgraph5" style="border: 0px; padding: 0px 24px 19px 186px; vertical-align: baseline;"><a href="http://www.cnn.com/2013/09/09/living/aj-gender-neutral-clothing/" style="border: 0px; color: #004276; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Siblings make clothes for girls 'to just be kids'</a></div><div class="cnn_storypgraphtxt cnn_storypgraph6" style="border: 0px; padding: 0px 24px 19px 186px; vertical-align: baseline;">In the GoldieBlox version, the lyrics are synchronized with a Rube Goldberg contraption (you know, like Pee-wee Herman's breakfast machine) and altered to convey a more feminist message:</div><div class="cnn_storypgraphtxt cnn_storypgraph6" style="border: 0px; padding: 0px 24px 19px 186px; vertical-align: baseline;"><br /></div><div class="cnn_storypgraphtxt cnn_storypgraph6" style="border: 0px; padding: 0px 24px 19px 186px; vertical-align: baseline;"></div><div class="cnn_storypgraphtxt cnn_storypgraph5" style="background-color: white; border: 0px; color: black; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;"><a href="http://www.cnn.com/2013/09/09/living/aj-gender-neutral-clothing/" style="border: 0px; color: #004276; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Siblings make clothes for girls 'to just be kids'</a></div><div class="cnn_storypgraphtxt cnn_storypgraph6" style="background-color: white; border: 0px; color: black; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;">In the GoldieBlox version, the lyrics are synchronized with a Rube Goldberg contraption (you know, like Pee-wee Herman's breakfast machine) and altered to convey a more feminist message:</div><div class="cnn_storypgraphtxt cnn_storypgraph7" style="background-color: white; border: 0px; color: black; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;"><i style="margin: 0px; padding: 0px;">"You like to buy us pink toys,</i> <br style="margin: 0px; padding: 0px;" /><i style="margin: 0px; padding: 0px;">and everything else is for boys</i> <br style="margin: 0px; padding: 0px;" /><i style="margin: 0px; padding: 0px;">and you can always get us dolls</i> <br style="margin: 0px; padding: 0px;" /><i style="margin: 0px; padding: 0px;">and we'll grow up like them</i><i style="margin: 0px; padding: 0px;"> </i><i style="margin: 0px; padding: 0px;">... false."</i></div><div class="cnn_storypgraphtxt cnn_storypgraph8" style="background-color: white; border: 0px; color: black; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;">The video has garnered more than 3.5 million views online over the course of a few days and is one of four finalists in Intuit's "Small Business, Big Game" contest. The contest winner will nab a multimillion-dollar ad spot during the Super Bowl on February 2.</div><div class="cnn_storypgraphtxt cnn_storypgraph9" style="background-color: white; border: 0px; color: black; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;"><a href="http://www.cnn.com/2012/12/06/living/gender-toy-marketing-petition/index.html?iref=allsearch" style="border: 0px; color: #004276; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Teen says pink toy ovens discourage boys from kitchen play</a></div><div class="cnn_storypgraphtxt cnn_storypgraph10" style="background-color: white; border: 0px; color: black; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;">Although most of the reactions on social media have been echoes of "girl power," some criticized the pink girl-targeted toys as hypocritical and only further divisive of gender lines.</div><div class="cnn_storypgraphtxt cnn_storypgraph11" style="background-color: white; border: 0px; color: black; line-height: 19px; padding: 0px 24px 19px 186px; vertical-align: baseline;"><a href="http://www.cnn.com/2012/08/27/living/harrods-gender-neutral-toys/index.html?iref=allsearch" style="border: 0px; color: #004276; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">When kids play across gender lines</a></div><br /><div class="cnn_storypgraphtxt cnn_storypgraph6" style="border: 0px; font-size: 11px; padding: 0px 24px 19px 186px; vertical-align: baseline;"><br /></div><div style="font-size: 11px;"></div></div></div></div></div>

GoldieBlox rages against the princess machine GoldieBlox rages against the princess machine

GoldieBlox rages against the princess machine By  Sarah LeTrent , CNN updated 9:40 AM EST, Thu November 21, 2013 http://www.cnn.com (CNN)  ...

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