GI Joe Has Been Fighting The War On Cobra For Half A Century Now -- Gizmodo
GI Joe fans are celebrating the 50th anniversary of the world's first action figure's debut this month. Over those five decades, the GI Joe brand has seen wild swings in its popularity—a barometer of the public's regard for the US military—and undergone numerous design evolutions.
Conceived by Don Levine, Hasbro's head of research and development and US Army Infantry Sergeant, as he rotated home from deployment in the Korean War, GI Joe's were originally foot tall posables. "We protected each other and loved each other," Levine told the AP this week. "Something had to be done to honor these people."
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Update: G.I. Joe turns 50: Hasbro’s iconic ‘real American hero’ action figure celebrates veteran milestone among toys -- National Post/AP
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GI Joe Action Figure Toy Celebrates 50th Birthday Updated at :
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Friday, February 7, 2014
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