4:30 AM Anonymous 0 <br /><div class="ArticleHeadline" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; margin-top: -30px;"><b><span id="cbArticle_lblByLine">Mary Lorenz, CareerBuilder Writer</span></b><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://emj.cbdr.com/artieimages/3r/ar5m50d798vqwx9hw43r.gif?time=12/2/2011%201:22:59%20pm" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://emj.cbdr.com/artieimages/3r/ar5m50d798vqwx9hw43r.gif?time=12/2/2011%201:22:59%20pm" /></a></div><div class="cbmsnArticleImage"><b><span id="cbArticle_lblByLine">Mary Lorenz, CareerBuilder Writer</span></b></div><div class="cbmsnArticleImage"><br /></div><div class="cbmsnArticleImage">New surveys released through three of CareerBuilder's niche sites -- <a href="http://www.miracleworkers.com/WM/Default.aspx" style="color: #3300cc; font-family: Arial; font-weight: normal; text-decoration: none;">MiracleWorkers</a>(which caters to health care workers),<a href="http://www.workinretail.com/WR/Default.aspx" style="color: #3300cc; font-family: Arial; font-weight: normal; text-decoration: none;">WorkinRetail</a> (serving the retail industry) and<a href="http://www.sologig.com/" style="color: #3300cc; font-family: Arial; font-weight: normal; text-decoration: none;">Sologig</a> (focused on contract and freelance positions) -- reveal the information workers value most on an organization's social media pages (and which social media moves they despise).</div></div><div class="ArticleContent" style="font-family: Arial, Helvetica, sans-serif; font-size: 12px;"><br /><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">More than 500 workers nationwide in each of the above industries participated. Here's a look at the results:</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a href="http://www.careerbuilder.com/jobs/keyword/health+care/" style="color: #3300cc; font-family: Arial; font-weight: normal; text-decoration: none;"><b>Health care</b></a><b></b></div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Fifty-three percent of health care workers who use social media are interested in seeing information on company social media pages, according to the survey from MiracleWorkers.com.</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">What health care employers should post...</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Job listings on company pages (wanted by 40 percent of health-care workers)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Fact sheets or Q&A about the company (26 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Career paths within the organization (26 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Employee testimonials (22 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Something that conveys fun about working for the organization (19 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">...and what they should avoid:</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Company communication that reads like an ad (a peeve for 35 percent of health-care workers)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Failure to respond to submitted questions (33 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Failure to regularly post information on social media or blog entries (23 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Filtering or removing social media comments (20 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a href="http://www.careerbuilder.com/jobs/keyword/retail/" style="color: #3300cc; font-family: Arial; font-weight: normal; text-decoration: none;"><b>Retail</b></a><b></b></div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Fifty percent of retail workers who use social media are interested in seeing information on company social media pages, according to the survey from WorkInRetail.com.</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Job listings on company pages (wanted by 33 percent of retail workers)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Fact sheets or Q&A about the company (27 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Employee testimonials (18 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Something that conveys fun about working for the organization (18 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Pictures of company events (13 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Video of a day on the job (13 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Video of new products and services (13 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">...and what they should avoid:</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Company communication that reads like an ad (a peeve for 43 percent of retail workers)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Failure to respond to submitted questions (38 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Filtering or removing social media comments (27 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Failure to regularly post information on social media or blog entries (24 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a href="http://www.careerbuilder.com/jobs/keyword/information+technology/" style="color: #3300cc; font-family: Arial; font-weight: normal; text-decoration: none;"><b>Information technology</b></a><b></b></div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Fifty-one percent of IT workers who use social media are interested in seeing information on company social media pages, according to a new survey from Sologig.com.</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">What IT employers should post...</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Job listings on company pages (wanted by 39 percent of IT workers)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Fact sheets or Q&A about the company (32 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Career paths within the organization (24 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Something that conveys fun about working for the organization (21 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Video of new products and services (17 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Employee testimonials (16 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">...and what they should avoid:</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Company communication that reads like an ad (a peeve for 53 percent of health-care workers)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Failure to respond to submitted questions (32 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Inconsistency in company messaging in different social media venues (26 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">-- Failure to regularly post information or blog entries (25 percent)</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Employers must lead the social media pack</b></div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Despite this interest, very few workers on social media (18 percent of IT workers, 12 percent of health-care workers, and only 9 percent of retail workers) currently use it as a means to research jobs. Representatives from each site say social media users are waiting for companies to take the lead.</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">"Social media <a href="http://www.careerbuilder.com/jobs/keyword/communications/" style="color: #3300cc; font-family: Arial; font-weight: normal; text-decoration: none;">communication</a> is a two-way street," says Bill Meidell, product director of WorkinRetail.com. "Retailers need to keep their pages active and respond to as many fans and commenters as possible in order to see a positive return on their efforts."</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">"IT workers are not only interested in learning about new career opportunities, but willing to refer jobs to friends or people in their professional networks, as well," adds Jamie Carney, senior<a href="http://www.careerbuilder.com/jobs/keyword/product+director/" style="color: #3300cc; font-family: Arial; font-weight: normal; text-decoration: none;">product director</a> of Sologig.com. "Forty-one percent will pass job leads along to others, according to the survey, making social media the perfect vehicle for improving a job listing's reach."</div><div align="left" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Rob Morris, product director of MiracleWorkers.com, echoes this sentiment, saying, "The referral process makes social media a great avenue for career information. We found that 30 percent of health-care workers on social media pass job opportunities to friends or people in their professional networks."</div></div> Mary Lorenz, CareerBuilder Writer Mary Lorenz, CareerBuilder Writer New surveys released through three of CareerBuilder's niche sites --... Read more »
