Sr. Global Brand Strategy Manager (#109054)

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="WordSection1"><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Job Title:</span></b><span style="font-family: "Arial","sans-serif";"> Sr. Global Brand Strategy Manager<o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Location:</span></b><span style="font-family: "Arial","sans-serif";"> Milpitas, CA<o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Duration:</span></b><span style="font-family: "Arial","sans-serif";"> Fulltime<o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Job Description:<o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Business Unit:<o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">Corporate marketing at KLA-Tencor works to deliver highly valued, unique marketing services and solutions that maintain and improve our penetration, share and adoption (PSA) among manufacturers in semiconductors, LEDs and other related nanoelectronics industries. We strive to create a better customer experience in order to add value and differentiate the company from our competitors. Corporate marketing includes: corporate communications (brand, employee communications, P.R., social media, web and advertising); strategic marketing (business intelligence, forecasting and market analysis); field/technical marketing (competitive intelligence, PSA programs/value modeling and technical communications); and groups focused on specific technology segments or markets such as the Process Control Solutions (PCS) group, which provides technical roadmap planning, consulting on yield enhancement and collaboration with customers. The corporate marketing group reports to the President and CEO of KLA-Tencor.<o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Responsibilities:<o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">General Brand Strategy and Management:<o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">1.Lead the development and execution of the global brand strategy and manage and monitor all activities for the company’s visual identity, including, but not limited to, conceptualizing, managing and enforcing the visual identity for a brand or product, both internally and externally<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">2.Develop, execute and monitor employer brand strategies at the global and local levels<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">3.Identify opportunities and monitor brand strategy and standards across all internal and external communication platforms, including the Web, video, social media, print and digital collateral<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">4.Understanding of and ability to adjust brand strategy to the audience, including past, present and future employees, customers, investors, the media and the community at-large, as well as adjust strategies to resonate with global populations or local audiences in all KLA-Tencor regions<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">5.Able to create brand differentiation strategies and plans to ensure that the KLA-Tencor brand makes a positive impact in the communities where we live and work<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">6.Develop, design and protect brand identity, including direct involvement with any new product introduction. Create processes by which to manage the brand and provide employees guidelines to properly execute the brand globally<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">7.Educate employees on the appropriate use of the KLA-Tencor brand. Partner with divisions and regions to develop and maintain the visual consistency of the KLA-Tencor brand<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">8.Preserve consistency, ensure branded materials express the most effective and recognizable company message<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">9.Develop regional brand strategies to elevate the presence of the KLA-Tencor brand in the communities where we live and work<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">10.Lead the development of the global KLA-Tencor Foundation brand<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">11.Lead the development of the global YMS brand, a KLA-Tencor sub-brand<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">12.Oversee creation and use of company collateral materials (logos, trademark, etc.), for commercial-, institutional-, PR- or employee-related purposes<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">13.Oversee use of logo on tools and machines<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">14.Manage and update brand book (guidelines, templates, presentations, logos)<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">15.Assess competitive and peer brands to gather key insights to report to team<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;"><o:p></o:p></span></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Project Management:<o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">1.Work collaboratively to establish processes, procedures and controls to facilitate consistent, timely and effective use of brand<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">2.Manage multiple project schedules, ensure adherence to production goals and communicate progress to stakeholders and team to produce timely deliverables<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">3.Coordinate branding projects and provide guidance to team<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">4.Prioritize projects, develop and execute action plans, report on what has been produced and resources used<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">5.Communicate to customers, internal and external, on any delays or shifts in schedule<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">6.Develop, prepare and manage budgets and annual operating plans associated with internal communication<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">7.Assess fair costs for goods and services, negotiate pricing, and develop external project budgets<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;"><o:p></o:p></span></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Vendor Management:<o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">1.Develop, implement and manage the processes that determine how vendors interact with the company<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">2.Develop relationships, negotiate contracts, generate agreements and execute on all communication-related contracts to meet organizational work requirements<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">3.Manage the work of graphic illustrators, print vendors and the use of outside graphic services<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">4.Manage vendor relations and invoicing<o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Preferred Qualifications:<o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Technical Competencies:<o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">1.Brand expert with strong understanding of design elements—color, typography, illustration, photography, animation, print and digital media techniques—to organize ideas visually to convey desired impact and message<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">2.Able to understand industry best practices<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">3.Proficient in:<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Adobe InDesign, Illustrator, Photoshop, Flash, Dreamweaver, HTML, Power Point, Word, Excel, Outlook<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Print production<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Photography<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Communication skills<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Effective verbal and oral communication skills with internal and external customers<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;"> Strong writing skills and ability to customize content for a variety of formats (presentations, email, reports, etc.), and deliver error-free content in globally understood language<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">4.Strategic planner<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Forecast future trends and consequences accurately<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Uncover defects and develop solutions, while keeping in mind the big picture<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Poses a broad knowledge and perspective of marketing/branding processes<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Forward-looking mind set<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Able to paint a clear and credible picture of possibilities, evaluate potential outcomes<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Able to create competitive and breakthrough strategies and plans for branding on a quarterly and annual basis<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">5.Able to develop others<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Develop a branding creative network, building capability and facilitating the sharing of knowledge, ideas and best practices across the communication team   and organization as a whole<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Help others grow their skill set<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Provide templates, toolkits and resources to help build competence<o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Cultural Competencies:<o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">1.Customer-focused:<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Meet expectations and requirements of internal and external customers<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Flexible and patient; able to integrate many different opinions and changes with ease<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Acquire first-hand customer information, utilizing it for improvements in products and services<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Acts with customers in mind<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Establish and maintain effective relationships with customers, gaining trust and respect<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">2.Strong interpersonal skills:<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Ability to relate to people of all professional levels<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Build rapport and constructive and effective relationships<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Diplomatic and tactful<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">  Ability to diffuse high-tension situations comfortably:<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">3.Think creatively, explore innovative ways of working and delivering original and imaginative solutions to communication problems<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">4.Strong business acumen and a clear understanding of business issues and how to effectively communicate in order to solve organizational problems and achieve desired objectives<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">5.Commitment to quality and attention to detail<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">6.Committed team player<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">7.Desire to learn new technologies<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">8.Positive, can-do attitude<o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Emotional Intelligence Competencies:<o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">1.Demonstrate self-awareness and self-control<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">2.Display social expertness<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">3.Exercise personal influence<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">4.Demonstrate understanding of purpose and vision<o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Minimum Qualifications:<o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">1.Bachelor’s Degree in fine arts or master’s degree in fine arts<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">2.10 years of global brand management experience<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">3.Business-to-business, high-tech brand experience required<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: small;">4.Consumer and employer brand experience a plus<o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-size: small;"><b><span style="font-family: "Arial","sans-serif";">Please send in your resumes to vinod.sanker@kla-tencor.com<o:p></o:p></span></b></span></div></div></div>

Sr. Global Brand Strategy Manager (#109054)

Job Title: Sr. Global Brand Strategy Manager Location: Milpitas, CA Duration: Fulltime Job Description: Business Unit: Corporate marketin...

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